CEO with International Business Experience. As the Chairman of VegTrug Group, a leading wholesale company that provides innovative and sustainable gardening solutions, I oversee the strategic direction, operations, and growth of the business across multiple markets and regions. With more than 14 years of experience in this role, I have successfully established and expanded the VegTrug brand in Europe, North America, and Asia, generating significant revenue and customer loyalty.

My core competencies include negotiation, business planning, operations management, and customer relationship management. I am passionate about creating and delivering high-quality products and services that meet the needs and expectations of our diverse and global clientele.

I was the founder of this business which I sold to a Tokyo Listed Group company in 2012. I have successfully operated and grown the business throughout this period as CEO, moving to Chairman in 2023.

I also value collaboration and partnership with other industry stakeholders, such as Gardenex, the UK's trade association for garden and leisure exporters, where I serve as the Chairman of the Board. In this role, my mission is to promote and support the growth and development of the wholesale industry, both locally and internationally.

My previous business was CBT Systems Middle East (online delivery of computer-based training courses), a business which I started and sold under a NASDAQ merger in 1997.

I ran a successful farm business in Brittany, France for many years producing haylage for horses on a commercial basis.

In the early 2000’s I had a show on Shopping TV for 4 years selling very unusual and unique garden furniture - Perasian Products.

I hold a full PPL (H) helicopter license although i do not fly these days.

I hold a commercial drone pilot license.

I am a keen amateur photographer.